This is a huge topic, so it’s better to start by defining what exactly digital marketing is. Digital marketing is a marquee term for the marketing of products or services using digital technologies, which mainly rely on the Internet, but also including mobile phones, other display advertising, and any other digital mediums.
Now a day’s most of the business influences the digital channels such as Google search, social media, email, and their own websites to connect with their current and prospective customers. You know what the fact is? People spend twice as much time in online as they used to 10 years ago.
Usually digital marketing methodology starts from your website then to your online promotion assets and then to social media channels through digital advertising, email marketing, online brochures, and analytics tools. Beyond that there are huge spectrum of tactics and assets that fall under the umbrella of digital marketing. Yet the best digital marketers around us have a vivid picture of how each asset or tactic supports their predominant goals.
Search engine optimization (SEO) is the art of optimizing your website and its content to increase your chances of ‘ranking’ in search engine results pages. The closer to the top of search engine pages you are, more the organic traffic your website is likely to receive, so SEO is a top priority for digital marketers who don’t want to rely on ads like Google ads. SEO and content marketing must go hand in hand for an effective traffic.
Your content is what popularizes your website. Your blog and other pieces like e books and guides fall under this category, as do your graphics, interactive tools, and videos. Whenever you create a content that should fits your target audience’s needs, answers to their queries, and educates them on topics in which they are confused. Content will naturally show a magnetic effect for highly qualified leads when they search for topics related to your business in online.
Social media channels like Twitter, Face book and LinkedIn allow individuals and organizations to follow each other’s online activity, engage in virtual conversations, communicate with current and prospective customers and share their content, views, ideas etc. A digital marketer has high affinity to use a combination of social media channels to drive traffic and brand awareness to their websites by promoting their content.
You might have seen an article or website in online marked as ‘sponsored’, which is referred as native ad or native advertising. You should pay to have your content published as ‘featured’ one. You can also relay on social media posts on platforms like Twitter, Face book, LinkedIn and Instagram, as well as PPC [pay per click], which is ‘native’ to Google adwords.
Email is the communication channel for most businesspeople and majority of internet users. E mail is a powerful tool which can leverage to reach members of your audience directly. Email is used to promote content, offers and deals, events, as well as to redirect people towards your business’ website.
Online PR is the practice of acquiring online coverage with digital publications, blogs, and other content-based websites. A successful online PR campaign can increase brand awareness, traffic to your site, and help position your business as a leading voice in your field.
You may think that why everyone should start doing digital marketing? Unfortunately there are endless reasons why digital marketing makes a tremendous solution for so many businesses, but here are the two reasons, that will make the biggest impact on the way you market and sell to your customers.
The internet is your only gateway to people who may one day become your customers. By having an online presence, one can reach much more right people than can done by simply marketing your company solely offline. And if you do it the right way, you can stand in front of the people who are likely to become your customers at the right moment in their buyer’s journey.
Another huge benefit of digital marketing is that it allows marketers to see accurate results in real time. If you have ever put an ad in a newspaper, you know it’s impossible to measure the impact or reach-ability of that advert on your business. On to the contrary with digital marketing, you can measure the ROI [Return on investment] in any aspect of your marketing efforts using Google analytics tools, webmaster tools, Google ad-words etc.
As I said with digital marketing, you are able to see results much faster than you might with offline marketing due to this reason it’s easier to measure your ROI. Anyhow, it ultimately depends on the scale and effectiveness of the digital marketing strategy which you adopt.If you spend time in building global buyer personas to identify the needs of your viewers, and then focus on creating quality online content to attract and transfigure them, then I would say you are likely to see strong results within the first six months.
If paid advertising or Paid AD is part of your digital strategy, then results come even quicker — but it’s advisable to focus on building your reach using content, SEO, and other social media platforms for long-term, sustainable success.
Laravel Ecommerce’s Digital Team is fully equipped with Mouse and Mind to make your business comfortable in Online. Our team is specialized in Digital Marketing Strategy such as Web Design, Brand Promotion, Search Engine Optimization (SEO), Social Media Marketing, Internet Marketing and Mobile Marketing. We provide a time bound custom solutions and plays a key role in Internet marketing across the globe irrespective of products or culture.
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